but miss. I Heard It Through The Grapevine are among the most evocative in television advertising history. An early Hamlet ad showed a bowler-hatted, be-suited gent undressing in front of a group of women and sticking his clothes, and even his hat, in a washing machine. Lets just get that out there right nowbecause after Sundays. From the start the strategy was to create a film that movie lovers would want to see. It shows what it takes to become a modern, brilliant fofotballer to take your game to the next level.
Knows how to make a great campaign.
A rather sex-centred ad series, yes, but why not?
Levi #039;s Film Ad - Use Your Vote.
Levi #039;s Ambi ent Ad - We Make History.
Levi #039;s Print Ad - Adventure.
I Heard It Through The Grapevine, Levis knew what it was doing. Much of the companys advertising in the 80s played off a 50s and 60s nostalgia, but there was an understanding that music held sway over peoples imagination. The second main element of interaction is the way the audience is able to trigger the three behind-the-scenes educational scenes from the films timeline. To do this, we took the unlikely position of embracing Chryslers Detroit heritage when every other American car company was distancing themselves from the city. A final point worth noting is the dynamic title sequence. And it wasnt just teenage girl buying the jeans: boys were impressed by what Kamen could. Men looked up to him and women adored him, making these jeans super hot property.
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